Wednesday

The Guilds and Product Placement


Broadcasting & Cable, 11/29/2005 -- Desperate Housewives executive producer Marc Cherry, speaking at a luncheon said he wants his show to be compensated if he and his staff have to take the time to write a product into a scene. Cherry said he was recently approached about integrating a car into a storyline, but he balked when he found out the show would not be compensated for the extra work.

As Cherry is one of the hottest writers and producers in television, his comments will continue to resonate throughout our industry. As the best product placements are the ones that are most organic - writers are critical to the success of a placement.

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