Wednesday

Biggest Gorilla in the World

A 30 foot tall gorilla took over New York City's Times Square on Monday.

The gorilla was used to generate excitement for the premiere of Peter Jackson's King Kong from Universal Studios. The statue served as the centerpiece for a photo shoot with the film's cast and crew and the throngs of workers and tourists that experience Times Square every day. To build buzz around this $207 million film, 20 screens in Times Square aired three minutes of never-before release footage from the film.

New York City Mayor Michael R. Bloomberg even declared Monday as "King Kong Day."

It takes a really big ape to make headlines in Times Square these days, but Universal did it with this placement. Our favorite part was having all of the daily entertainment shows report live from King Kong's lap.

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