Product Placement and Lingerie

Only weeks before Christmas and millions of men across the country are wondering what they should put under their Christmas tree. They grab some beers and hot wings. They tune-into Sunday football and start arguing about their favorite teams. Until the commercials begin...

The Victoria's Secret Fashion Show is coming and Gisele, Heidi and Tyra are wearing the perfect Christmas gifts.

The show is among our favorite examples of branded entertainment - and the fact that it once brought down computers worldwide is no laughing matter. Beautiful models, perfect pre-Christmas shopping timing, a network partner and in-store signage in malls across the country will undoubtedly drive incremental holiday sales for this brand. Victoria's Secret has perfected their product placement formula.


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Anonymous Anonymous said...

Love Victoria Secret.

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