TV and The Internet Belong Together.

NBC and their sophomore show, "The Office" are using the web to offer viewers the chance to join in the show's Christmas party festivities.

Fans can go online to the show's webpage to view photos from last week's Christmas party episode. The photo that receives the most votes will be featured on the cover of the company's newsletter available online next week.

In addition, NBC and Purina have launched a promotion called Dog Show USA that activates Purina's sponsorship of the National Dog Show on the network. Purina is asking dog lovers worldwide if their dogs have what it takes to win Best In Show.

Purina has created their own interactive component to showcase user-generated content and promote tune-in on a branded Dog Show USA microsite. The best photo or short video entrants win Purina products and a trip to next year's show. By leveraging their sponsorship of the show and illustrating their brand tagline online (Your Pet, Our Passion), Purina shows they get it.

Consumers want to interact with their favorite brands and entertainment, and thus every show should be supported by an interactive promotion component. If an interactive online promotion is not in your media budget, then you are missing another chance to speak and interact with your target consumer. By activating a product placement with the right content and online promotion, you will be able to maximize your brand’s marketing investment.


Anonymous Anonymous said...

Love The Office! Great content on their website.

12:50 PM  
Anonymous Anonymous said...

Where is Staples and Office Max in the series? They seem like such a perfect partner.

12:50 PM  

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