Thursday

60 Second Product Placements


CBS & Pontiac have partnered for the launch of the new show, "The Courier."

This unusual drama features episodes that are only 60 seconds each, clearly designed with the TiVo armed consumer in mind. The show premieres January 24th during the 9PM timeframe and commercials for the vehicle will be featured immediately after each episode.

The series tells the story of a character who races against time to save his kidnapped wife. The mystery man will obviously star opposite his favorite vehicle, the Pontiac Torrent. Viewers will be pushed to the web to experience additional content after the episodes and to learn more about the Torrent brand.

It will be interesting to see how the audience and network responds to Pontiac's experiment. Remember that Pontiac has enjoyed success from their placements on "Survivor" and "The Apprentice" so it is no surprise that they are taking more risks.

3 Comments:

Anonymous Anonymous said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a pontiac site/blog. It pretty much covers ##KEYWORD## related stuff.

Come and check it out if you get time :-)

See Ya There!!!

10:00 PM  
Anonymous Anonymous said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a street rods site/blog. It pretty much covers ##KEYWORD## related stuff.

Come and check it out if you get time :-)

See Ya There!!!

9:45 AM  
Anonymous Anonymous said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a chevy site/blog. It pretty much covers ##KEYWORD## related stuff.

Come and check it out if you get time :-)

See Ya There!!!

5:55 AM  

Post a Comment

<< Home