Chrysler and Branded Entertainment

Branded entertainment veteran, Chrysler, has just announced that they are launching an independent film program.

"The Chrysler Film Project (CFP)," will launch in Park City, Utah giving independent filmmakers the opportunity to compete for a feature film production deal.

Aspiring filmmakers are encouraged to visit the Chrysler Studio or to enter. To participate, filmmakers are required to submit a short film as well as a full-length feature script. Five finalists will then be challenged to create Chrysler-branded short films showcasing their talent, with a single candidate ultimately chosen to produce a feature film.

Most of us remember the 2002 "Chrysler Million Dollar Film Festival (CMDFF)" produced by Hypnotic and Universal which also was marketed around the the Sundance Film Festival. The winner of the CMDFF received a $1 million dollar feature film deal from Universal Studios. With events in ten major cities, the CMDFF attracted media attention around the world. The competition began with the submission of short films for competition consideration. Of these, 25 Quarterfinalists were selected to showcase their films.

Chrysler is also launching Chrysler in the Movies: Virtual Film Competition at Chrysler Studio, where anyone can create their own virtual films.

No word has been given on which major studio will produce the final film. Obviously, there is a great opportunity for a television or web partner to chronicle the competition and bring more impact to the promotion.


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