Friday

Growth in Placements

From Hollywood Reporter:
The number of product placements on network primetime television jumped about 30% in 2005 to 106,808, up from 82,014 the previous year, according to Nielsen Media Research's product placement tracking service Place Views.

The big news in this announcement is that 30% is only from primetime. If we had to make a guess from our experiences in the industry, we would estimate an increase of 50% in cable television. Another big year for this exciting industry.

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