Product Placement Gets Real

Great article in today's New York Times Business Section ( on fake product placements. Oh have times changed.

It is no secret today that films and television shows pride themselves on looking and feeling real. Think shaky cameras, real dialogue, reality television, HD TV sets, and less than perfect stars on the small screen. Advertisers have reacted to this shift by making their products and brands real too. Consider the splash that Dove's 2005 "Real Beauty" campaign accomplished and we know that this movement is here to stay.

Our insight is that as brands aim to be "lifestyle brands" there will always be a place for them in the world of "real entertainment." So, real brands start looking for your real entertainment partners and real entertainment partners start thinking about how you can create real environments for your favorite real brands.


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