Monday

A Product Placement Magazine


Publishing entrepreneur, Rick Harrison is launching a magazine that would contain news about a network's shows and information about the products featured on the show.

"The notion behind it is we connect consumers to the products they see on their favorite television programs," he said. "It's anything on the set that's not overtly branded." The company is called Get Interactive and has patented the business model. To date, no network has signed on but the magazine provides an additional platform from which to activate a product placement.

Harrison said the magazine would give a television network a new revenue source. His firm would charge the brands for the service and the revenue would be shared with any future network partners. If the magazine works for television, who’s to say it wouldn’t work for a film placement too.

To read the full article visit http://www.bizjournals.com/triad/stories/2006/01/16/story6.html?from_rss=1

1 Comments:

Anonymous Anonymous said...

I liked Survivor placement more than Apprentice.

7:36 PM  

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