Friday

Starbucks Enters the Film Business

CHICAGO (AdAge.com) -- Starbucks Corp. today formalized its long-awaited entry into motion pictures when it announced a deal with Lions Gate to market and distribute the April 28 release of “Akeelah and the Bee.”
Starbucks is pursuing a market strategy aimed at shifting the way films are produced and promoted, much the way it has shaped a new retail format for CD music sales in its shops.

In the works for about a year, the coffee colossus’ partnership with the studio and entrepreneur Mark Cuban’s 2929 Entertainment utilizes Starbucks’ 5,500 locations in the U.S. and Canada to promote the film much the same the way the chain has done with music.


Wow- Starbucks flexing their lifestyle marketing muscle. We will look to Dunkin Donuts and other retail chains to follow this integration and promotional trend.

http://www.adage.com/news.cms?newsId=47447

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