Stating Your Entertainment Goals

In today's entertainment marketing landscape, content producers are typically skilled and sophisticated in delivering "the goods" to brand partners. However, it is important to understand (and expect) that as the discussions evolve between parties, the project often becomes something entirely different than originally discussed.

Developing successful entertainment partnerships is often easier than most brands think. When brands know what to expect and have shared these expectations with their partners, successfully executed placements can easily be achieved.

Magnetic Alliance Insight:
For successful partnerships, we advise that the brand develop a simple and straightforward creative brief stating their "blue sky scenario." This enables all parties (e.g. studio producers, independent producers, studio executives, directors, writers and managers, etc.) to understand what the brand needs for the partnership to achieve internal buy-in and ROI success.


Anonymous Anonymous said...

Great tip. Just found your blog.

9:14 AM  

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