ABC's Lost and Product Placement

"Lost" is the best show on network television I have ever seen.

As I watched last night's episode, I wondered what a marketer would spend to have their brand be one of the brand's in the hatch. Remember Season 1 when Claire was dreaming of eating peanut butter on the beach? Imagine Hurley and the crew chowing on M&M's, Snickers or even brewing up a cup of Dunkin's great coffee. But, I'm glad it hasn't happened. Since the American audience is more apprehensive than ever, I'm sure that there would be hell to pay if someone found out that there was paid placement.

So, I am one believer in product placement that believes that "Lost" doesn't need a product placement.


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