Tuesday

Curious George Gets Attention

We have been surprised by all of the recent press on product placement in the new animated film, "Curious George" from Universal Pictures.

This recent article from the Washington Post titled, "Forget Product Placement: Movies Should Sell Artistry" is worth a read.

It is important to realize that films are entertainmnet and not news. Brands provide the additional marketing power needed to pack the seats and make the film feel more realistic. Without real brands, every product in a film would be called "ACME." How real would that feel?

Universal is one of the top studios in the world and the studio knows how to develop and execute powerful and compelling product placements. We applaud Universal's ability to develop brand partnerships that make their properties stand out and beome part of our culture.

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