Madison and Vine

It felt like only yesterday when all of us in the branded entertainment space were forwarding Coca-Cola CEO, Mr. Heyer's letter "to collaborate or die" around cyberspace.

Mr. Heyer's new message - Don’t bother with branded entertainment unless you understand what your brand is and who your customers are.

Mr. Heyer asked content producers to start calling on his team. With Starwood's massive distribution network, there are infinite partnership possibilities.

We are all looking forward to seeing how Mr. Heyer and his team at Starwoods are going to reinvent the "lodging experience" through entertainment



Anonymous Anonymous said...

I can't believe that Coca Cola was once paying CAA $400K a month in fees.


9:08 PM  

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