Our Favorites List

We wanted to take a step back from our analysis of product placements and recognize some of our all time favorites.

Many of our favorites are obviously not representative of the typical brand/entertainment partnership. However, what they do have in common is an authentic story or scene built around the brand that makes the content better. The brands below work for not only the writers, directors, producers, networks and actors, but most importantly, the audience.

The Winners: Pinot wine and California wine tours
The Loser: Merlot - "If anyone orders merlot, I'm leaving."

"Almost Famous"
The Winner: Rolling Stone Magazine

"The Bachelor: Paris"
The Winner: Paris - Finding love in Paris
The Loser: Finding love in America

"The Simple Life"
The Winner: Chihuahuas - Paris HIlton's Tinkerbell
Losers: Big dogs

"Newlyweds: Nick & Jessica"
The Winner: Louis Vuitton -Jessica takes a $1700 Louis Vuitton bag on a camping trip

"Boogie Nights"
The Winner: Rollerskates on Rollergirl
Losers: Skateboards and rollerblades

The Winner: "Vegas baby"

The Howard Stern Show
The Winner: Scores

"The Big Lebowski"
The Winner: The carpet that holds the room together
Losers: Linoleum, wood and tile

The Winner: Sharks
Loser: Ocean swimming


Anonymous Anonymous said...

What about Casablanca?

It is the ultimate location product placement.

8:25 PM  
Anonymous Anonymous said...

Stern also did great placements for Pamela Anderson and the women of porn

8:36 PM  
Anonymous bag handbag said...

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3:14 PM  

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