Digital Product Placement

Digital technology has added a new twist to the practice of putting brand-name items into TV shows. Digital product placment experts are now inserting products into television shows. For example, adding a cup of Campbell’s soup to a counter in the CBS show "Numbers."

A new company, Marathon Ventures has entered the digital brand integration space.

“You could place one product in a first-run telecast, a second product what that program is rerun, and a third product when the show goes into syndication, and another product when it goes on cable,” says Marathon Ventures President David Brenner.

Digitally inserting a product into a television episode sure seems like an easier way to get your product into your favorite show.

Is this the end of sneaking products onto product sets?


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