Sopranos Product Placement

The new Porsche Cayenne Turbo was featured on the season debut of HBO's "The Sopranos" with Carmela preaching the beauty of the product. TV watchers everywhere can now become placement analyzers as they compare Carmela's pitch with that of the 2007 Chevy Tahoe on NBC's "The Apprentice."

However, the Porsche team claims that no money changed hands for the plug on "The Sopranos." Writer Terence Winter's script mentioned the Cayenne, and the Porsche was loaned to producers while "The Apprentice" is known to charge heavily for story inclusion.

Although product placement has, according to one industry estimate, become a more than $1 billion annual business, pay-cable HBO claims they have no interest in exploiting the new revenue stream.

"Everything is story-driven or character-driven. . . . We feel that since we are advertiser free, from a philosophical point, product placement is another form of advertising and we do not do it."

Check out the Chicago Tribune article


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