$2 Billion for In-Game Advertising?

One of the leading in-game marketing companies announced during the second annual Advertising in Games conference in New York City that the industry will reach between $1.8 billion by 2010. This would account for nearly 3% of total media spending and is much larger than forecasts from JupiterResearch and The Yankee Group.

It is incredibly difficult to predict an industry size for in-game marketing since publishers make their profits from game sales and not advertising partners. If the industry becomes too big, and consumers rebel, there is a very strong case that publishers would drop all in-game marketing.

Time will tell.


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3:51 AM  

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