Content Wraps

The all new CW network has announced plans for the all new "Content Wraps." Advertisers will be able to work with the network to produce content that one advertiser can sponsor. The stories will unfold over the course of a show in an attempt to get viewers to "put down" their TiVo remote controls.

We look forward to seeing how this comes to life and if the Content Wraps are leveraged via in-show placements or sponsored podcasts.


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