Ford Becomes A Producer

Ford is starting to act a lot like an independent producer. The company has played a 2 minute episode of a new car designing reality show to their top 50 dealers.
The film was developed by Ford's lead agency, WPP Group's JWT in Detroit.

Ford's affinity for reality television has paid off in its sponsorship of American Idol, a relationship that will continue next year. It will be interesting to see how Ford uses its media power to get their show on the air.


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