In-Game Advertising Heats Up

The in-game product placement marketplace is heating up!

After last weeks surprise announcement that Microsoft is buying Massive(in-game ad management platform and network) for millions, we knew that it was just a matter of time before the acquisition in-game marketplace heated up.

Double Fusion is buying Eiko Media, an in-game agency specializing in storyline integrations. Eiko closed over $1 million in integration deals in the past year, according to founder, Ashley Swartz.


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