Wednesday

Bob, is the Price Right for My Brand?

Great posting on Adjabs on how to figure out product placement on The Price is Right.

Some of the product placements on the show are paid for by the manufacturer, but they can't fill all the grocery slots with paid placements. Because of this, some products are just bought by staff members at local supermarkets.

So how can you tell which is which? TPiR fan site Golden-Road.net helps break the code: if the announcer mentions the product's name and has a descriptive paragraph, it's a pretty safe bet that the vendor paid for that plug. If he reads a short sentence and the product is not named, it was bought in the supermarket.

2 Comments:

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