Wednesday

Has Trump Lost His Product Placement?


Great post on AdJabs and MediaPost on how 'Apprectice' integration is now on the clearance rack. Mark Burnett Productions has a unique deal with NBC where it gets to sell the product integration packages and keep the revenues.

According to sources, producers have cut the price from $2 to 3 million down to $1.5 to 1 million. But will advertisers still pay? In a media world where brands always want 'something out of the box', will the sixth season set in Los Angeles find enough advertiser love? Our bet is that smaller brands will enter as the marketing innovators will put their funds into newer shows.

2 Comments:

Anonymous Anonymous said...

Yes, Trump has lost it!!

10:40 AM  
Anonymous Anonymous said...

But George still has it!

10:40 AM  

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