Sunday

Just a World Cup Thought


With the explosion of World Cup Soccer this summer, why aren't any of the studios or independents launching their own soccer films?

Companies are expected to spend more than $1 billion on advertising -- not including sponsorship fees, and marketing and hospitality -- during the 2006 World Cup. "There is no real sporting event like this in the world in regard to massive global exposure," says Salvatore Galatioto, president of Galatioto Sports Partners, a New York investment firm. "It's going to spur sales of all kinds."

Germany's Adidas-Salomon (ADDYY) is shelling out close to $200 million, while Oregon-based Nike (NKE) is spending more than $100 million on various campaigns to peddle sneakers, soccer boots, jerseys, soccer balls, and T-shirts.Soure: Business Week

Clearly with this amount of money flowing into the world of soccer, there is an opportunity for a smart brand to develop a tv or film property to capture the passion of every soccer fan.

4 Comments:

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Check out what Nike is doing. They get it.

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