Sunday

New Dating Product Placement

PerfectMatch.com & Lifetime are partnering together for the new comedy 'Lovespring International'. The show involves a dating service who is constantly losing clients to PerfectMatch, a fact that gets frequent mentions in the episodes.

The deal is for the entire 13 show with separate ad purchases for both partners. PerfectMatch has bought ad time during the show and Lifetime will run ads on PerfectMatch's website.

Read more in New York Times

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