Thursday

Think Like A Marketing Genius - Act Like A Celebrity Chef


Watching the Early Show on CBS this morning, I realized that celebrity chefs are great marketers of themselves.

Yes, Batalli, Emeril, Ray, and Flay all know how to get themselves on the tube. Not on the nightly gossip shows with the Pitts or the Spears, but on morning news programs. They are successfully able to integrate their personal brand into daily news content. From this platform, they are able to market their restaurants, their cookbooks, their products and anything else they can think of selling. Even Rachael Ray has taken her brand into Oprah land.

So the next time you want to launch a product or get some free television exposure, think what Flay, Ray, Emeril or Batalli would do.

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