Thursday

The TV Clutter Problem

In a new article entitled, "Product Placement Fueling TV Clutter, Brands Now Present More Than Half The Time," marketing messages account for 35 percent of every hour in prime time. In the first quarter of 2006, an average hour in prime time included more than 17 minutes of commercials and over three minutes of product integrations--accounting for the 35 percent figure, according to TNS Media Intelligence.

Reality shows on average had more than triple the product integration time of dramas and comedies. On average, unscripted shows devoted seven minutes and 39 seconds to branded integration, while scripted programs came in at two minutes and eight seconds.

Brand Appearances, Advertising Per Network TV Hour


-----Minutes:Seconds Per Hour------



Brand Ad Brand/Ad

Appearances Messages Total

Network Prime-Time Average 3:22 17:38 21:00

Unscripted Programs 7:39 18:06 25:45

Scripted Programs 2:08 17:31 19:39

Network Late Night Average* 8:41 22:46 31:27


Source: Source: TNS Media Intelligence, First quarter 2006. Ad messages include network and local commercial time, promos and PSAs. *Includes "Leno," "Letterman," "Kimmel."

Top Shows In Terms Of Brand Appearances/Ad Clutter


-----Minutes:Seconds Per Hour------



Brand Ad Brand/Ad

Appearances Messages Total

Oscar Countdown (ABC) 31:28 17:50 49:18

Price Is Right/Million Dollar (CBS) 28:08 16:25 44:33

Biggest Loser (NBC) 22:48 17:56 40:44

American Idol (Fox) 21:29 18:57 40:26

Get This Party Started (UPN) 18:38 18:35 37:13

Amazing Race 9 (CBS) 17:32 16:27 33:59

King of Queens (CBS) 10:56 17:03 27:59

Yes, Dear (CBS) 10:22 16:17 26:39


Source: Source: TNS Media Intelligence, First quarter 2006. Ad messages include network and local commercial time, promos and PSAs.

3 Comments:

Anonymous Anonymous said...

Nice idea with this site its better than most of the rubbish I come across.
»

4:54 AM  
Anonymous Anonymous said...

Great site loved it alot, will come back and visit again.
»

6:52 PM  
Blogger maneesh said...

This comment has been removed by the author.

1:29 AM  

Post a Comment

<< Home