Branded Content Mobile Style

Current TV will be the first network to feature cell phone video content with the launch of Current Mobile. Adding to its viewer created content, Current Mobile will become a regular showcase on the network and it will be sponsored by Sony Ericsson. The content will be short and will capture moments or events instead of full stories. "Phonojournalists" are encouraged to shoot video via their mobile phones and upload the items to Current's online studio.


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