Check out some denim - go to a free movie

Marketers are having a difficult time reaching kids during the summer. So how do they solve it? They align their brand with a theatre chain.

American Eagle Outfitters is promoting their new back to school line with free AMC tickets for trying on their denim. The retailer is offering one free movie ticket to AMC Theatres to the first 1 million customers who try on a pair of the brand's jeans at select American Eagle Outfitters' stores.


Anonymous Anonymous said...

What is Aberrombie doing?

8:42 PM  

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