$$ is Rolling to the Video Screen

There are 132 million teen and adult gamers in the U.S., with nearly half of all households having a game console. According to the Boston based, Yankee Group, spending on in-game advertising and product placement will reach $730 million by 2010.

So what is behind this trend and does it replicate the movement we see in Holywood?

Activision, Electronic Arts and other companies spend as much as $20 million to develop a blockbuster video game. They can recover some of these cost from in-game product placements. But most deals are now moving to the CPM model. For reference, a videogame ad costs $30 per 1,000 people reached so clearly there are no BMW-sized deals occuring in the industry. Yet.

Our new favorite model is from Moola. Where consumers play against each other for real money for free. Similar to a TV game show, Moola relies on sponsors to enable millions of people to vie for serious amounts of cash and prizes. Sponsors give small amounts of money to millions of people, and then Moola allows those people to compete against one another so that individuals may win more or less, depending on how well they compete.

Simply put, Moola is brilliant. The next generation of advergainment. Try it today.


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Trying to win some money

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