Monday

Jessica Simpson is Going HP

HP is the star in Jessica Simpson's new video A Public Affair for an estimated $200,000. So you want to know what $200,000 gets you?

Word is that HP computers and accessories appear three times during the four-minute music video. Simpson's music video features a string of celebrity cameos. Andy Dick, Ryan Seacrest, Eva Longoria, Christina Applegate and Christina Milian all appear alongside the singer.

Product placement in videos has been a challenge to marketers. MTV has often blurred logos that were too commercial. Even rapper Nelly had to change his "Air Force Ones" video because MTV wouldn't air what it felt was a commercial for Nike.

9 Comments:

Anonymous Anonymous said...

Where is Nick?

Look at what Jessica has done for tuna of the sea and Dukes of hazard

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