Monday

Keeping Product Placement Score at Home


We just found a new web resource called Brand Hype designed to foster informed debate about product placement in the movies. The site even has a feature called "Movie Mapper," a searchable database of product placements in the movies. Users can search by actor, film title, brandname, etc, to get a full list of product appearances drawn from this growing list of movies.

We typed in Chevy, and ended up at the site for "Orange County". Yeah, the movie with Tom Hank's son and Jon Black but no mention of the Chevy brand (but a Ford mention). Still, for all of us in the business, it's fun to use. Here are my results:

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Orange County (2002), US

The following brands appear in this movie.

At 00:01:00 Stanford University is mentioned by a main character (Shaun Brumder) for 1 seconds. (Shaun Brumder (played by Colin Hanks) is a senior high school student who dreams of going to Stanford University’s English department. Due to an error in his transcript Shaun is not offered admission to Stanford. The plot of the movie revolves around his many attempts to be accepted at this university. Throughout the film this institution is mentioned by a variety of different characters and praised as one of the best schools in America. )

At 00:13:00 Nokia is seen with a main character (Shaun Brumder) for 3 seconds.

At 00:19:00 Nissan is seen behind a main character (Shaun Brumder) for 5 seconds.

At 00:19:00 Porsche is seen behind a main character (Shaun Brumder) for 4 seconds.

At 00:20:00 Fed. Ex. is seen behind a minor character for 4 seconds.

At 00:35:00 Tylenol is mentioned by a minor character for 1 seconds.

At 00:36:00 Stanford University is mentioned by a minor character for 6 seconds. (Shaun is meeting with one of Stanford's board members. The meeting goes catastrophically bad and Shaun is not offered admission to the University. The member of the board of tells Shaun that "Stanford is for the best and the brightest; the future leaders of America. You will never go to Stanford as long as a have a breath in my body".)

At 00:51:00 Ford is seen with a main character (Shaun Brumder) for 4 seconds.

At 01:16:00 Goldfish snack is seen with a minor character for 2 seconds.

2 Comments:

Anonymous Anonymous said...

Great site. Done by a professor!!

8:40 PM  
Anonymous Anonymous said...

Excellent, love it! video editing schools

9:34 PM  

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