Wednesday

Shaken Not Stirred for Smirnoff & James Bond


One of our favorite brand building franchises of all time belongs to the super secret himself, James Bond. And, Smirnoff Vodka is in with the agent himself. Again.

In the Casino Royale film debuting Nov. 17., Smirnoff will be included in TV ads, online, and bar promotions.

“The James Bond and Smirnoff brands have gone hand in hand for more than 40 years, and throughout our rich history together, we have both remained true to our roots—clearly original,” James Thompson, president of Smirnoff global marketing, said in a statement.

Smirnoff first appeared as Bond’s ingredient of choice in 1962’s Dr. No. The brand credits Sean Connery’s bar call as helping shift the primary martini ingredient from gin to vodka.

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