Tuesday

Who Wants to Manage A Baseball Team?

Live Planet, MSN and Schematic (intereactive marketing agency) are teaming up to produce a reality baseball site entitled, "Fan Club".

"FAN CLUB: Reality Baseball," is a site all about the Schaumberg Flyers--a minor league baseball team based in Chicago. Users can vote on coaching decisions, including the team roster, the batting order, pitching rotation, trades, and free agent deals. The site will include videos of the Flyers' season, player profiles, game highlights, and behind-the-scenes footage about the players' and coaches' lives. The site will include display ads and streaming video ad placements.

Keith Quinn, executive producer of the interactive series, said that, as things develop, fans will get to vote on more decisions such as ratifying a trade or filling the roster.

"We're going to let the fans do as much as we can," Quinn said. "But we won't have players playing positions they can't play -- like a catcher playing shortstop or centerfield."

What brand will own this opportunity?

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