Tuesday

Anheuser-Busch is launching its own in-house film and TV production company. The division will focus on creating short-form programming intended for the web and cell phones. The company has previously developed content for the National Football League preseason games for the St. Louis Rams. The division will be run by VP-Creative Development Jim Schumacher.

Why is this significant? Because the king of beers has a very large wallet- $1.56 billion. We also assume that the company is probably pitched a hefty load of new projects every hour by every content person on the planet. Let’s face it..anything to do with humor, wit, men or sports makes sense for the company's brand so this new department will have to really focus on paying off the company’s communication goals.

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