General Motors Votes Itself "Off the Island"

GM has decided to yank its advertising for the program's upcoming new season. A GM spokesperson said this decision was made around three months ago and that it was not based on the format of the new season which determines its four tribes based on racial lines. GM further stated that sponsoring Survivor just doesn't fit the automaker's business objectives any longer, as it was hard to market automobiles on an island setting. Recent controversy about the show's planned segregation has been leveled at CBS and Survivor creator, Mark Burnett.

Sponsoring controversial programming has always been a hot button for our brand partners but integrating a brand into a show that segregates contestants is clearly a dangerous business decision. However, this decision was probably made in the upfront before the show content had been decided.

Let's see what the viewers decide.


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