Media Buyers May Become Product Placement Buyers

According to the PQ Media Global Product Placement Forecast 2006, global paid product placement spending surged 42.2% to $2.21 billion in 2005 with double-digit growth expected to continue in 2006 and beyond. Product placement spending in TV, film and other media is expected to climb another 38.8% to $3.07 billion in 2006, driven by the continued shift toward a paid placement structure from a barter and added-value model.

The US is by far the world's largest paid product placement market at $1.50 billion in 2005, up 48.7%. Additionally, in 2005:

Brazil ranks second with paid placement spending at $285.3 million
Australia at $104.3 million
France ranks fourth
Japan, fifth


Anonymous A french girl said...

It has nothing to do with that, but just go on to discover a team of brand characters!

9:49 AM  

Post a Comment

<< Home